About Us
A Browser for People Who Think Differently
We are Pascal and Eleanor, the team behind Horse. We built Horse for ourselves—because traditional browsers weren’t designed for deep work. They pile up tabs, scatter your research, and leave you retracing your steps instead of moving forward. We wanted something better: a browser that remembers where you’ve been, helps you find your way back, and keeps you focused on what matters.
Pascal Pixel, Design & Engineering
Pascal never fit into traditional structures—school, offices, hierarchies. He dropped out of high school, taught himself to code and design, and by his early twenties was making homepages for Silicon Valley startups. YC founders would come to him with half-formed ideas, and Pascal would turn them into something real—polished, functional, and ready to launch in days.
For over a decade, he thrived as a designer-developer, traveling the world as a digital nomad and working on projects for fast-growing companies. But there was always a nagging feeling: he was building other people’s dreams, not his own.
In 2022, he made the leap. No more contract work, no more chasing client deadlines. He would build something for himself. That something was Horse. Two years later, in 2024, it won him Product Hunt’s Maker of the Year award.
Eleanor McKeown, Marketing & Community
Eleanor’s life has always been shaped by curiosity and research. She studied history at Oxford, where she spent three years buried in books and archives, learning how to organise information, structure ideas, and separate what mattered from what didn’t. She loved the process—but not the tools.
After university, she moved into photo research, working at specialist image agencies where she helped designers, publishers, filmmakers, and museums find the perfect visuals for their projects. It was fast-paced work and it made one thing painfully clear: the modern web is a nightmare for research. Tabs multiplied. Links got lost. Browser sessions became a maze with no clear path back.
In 2021, she moved to Lisbon, where she met Pascal. When he saw she needed hundreds of tabs open to do her job, he started building a browser designed exactly for the work she had been doing for years. She immediately took to it and urged him to keep working on it. Now, she runs marketing and community for Horse, helping researchers, writers, and thinkers find the tool they didn’t know they were missing.
Outside of work, she’s run various creative workshops for kids and adults, drinks endless cups of coffee, and enjoys hatching travel plans. Favourite destination: Kyoto for the peace, quiet, and cozy cat cafés.
Pippin, The Cat
A British Shorthair with strong opinions and impeccable posture. He contributes nothing to development but insists on quality control through passive observation. He has never closed a tab in his life.
Why We Built Horse
We’re not just building a browser—we’re building a better way to work online. Horse is designed for people who research, write, and think deeply. It replaces tabs with Trails, so you never lose track of where you’ve been. It helps you stay focused. It works the way your brain works.
We built it for ourselves. Turns out, a lot of other people needed it too. Especially folks with ADHD.
Try Horse and see where it takes you!
